Brand development briefing sheet

Company details

Order number

Please enter your order number/reference if you know it.

Company *

First name *

Last name *

Contact phone *

Contact email *

Other contact email *

Website/URL

Brand information

Product/brand *

Vision statement *

This is a breakdown of the objectives of a brand, both short and long term.

Mission statement *

This is a summary of the process through which a brand aims to achieve their vision.

Brand promise *

This encapsulates the solutions and promises that a brand intends to communicate to customers and business prospects.

Brand values *

These are core principles that guide a brand in everything they do. Be it trust, sustainability, innovation – these are values that your customers either share or seek.

Target audience *

This is an outline of the demographic of consumers that you wish to reach with your brand.

Brand positioning/USP *

This is the reason that customers should favour your brand over another – what makes you unique.

Key competitors *

This is an outline of similar brands that your target audience could potentially choose over yours.

Competitive advantage *

This is a description of the reasons that your brand can offer a better product or service than the key competitors.

Brand tone of voice *

This is your own unique style of communication. Your brand voice comprises words and tone that should be consistently identifiable throughout all forms of brand communications.

Brand culture *

Lastly, the brand culture is made up of code of conduct, work ethics, and a list of principles that summarise the internal environment of a brand.

Any other information?

Existing content or brand style guidelines

Click or drag files to this area to upload. You can upload up to 4 files.

If you have a content or brand style guidelines document, please upload it here.

Additional uploads or resources

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Use to upload additional documents, examples, etc.

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